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Twitter Sees Big Usage Increase Over Summer

For some people, summer's a time to live at the pool.  For others, it's a season better spent vacationing in another state or country.  But as it turns out, a lot of people used this summer to become better acquainted with Twitter, increasing the overall number of tweets by 33 percent.

A post on the Royal Pingdom blog stated today, "Twitter processed 2.64 billion tweets this August, an increase of 33% over May.  Not a bad increase over just a summer.  In August, an average of 85 million tweets passed through Twitter every day."

Then the blog post noted, "And if you look at the whole year so far, the increase is even more impressive.  Activity on Twitter has already more than doubled this year (August had 115% more tweets than January)."

That's quite a lot of growth, as the graph below shows.

It should be interesting to see if Twitter's rate of growth drops off as everybody returns to the usual grind, setting aside frivolous things.  Or perhaps it'll pick up as people tell all their friends and coworkers about the fun social network/indispensable tool.

Of course, other factors - like the fail whale or the recurring idea that Facebook might launch a full-scale attack - could also influence the statistics.


Is Google Really As Evil As This Video Suggests?

Consumer Watchdog has created a new anti-Google video portraying Google CEO Eric Schmidt has some kind of evil ice cream man. The video is a commentary on what the group perceives to be Google's lack of regard for consumer privacy. 

Google and Facebook are two of the biggest companies on the web, whatever you think about the privacy practices of either company, both have received a great deal of criticism in this area (though some think the concern about Facebook has been sensationalized by the media). Which do you trust more - Google or Facebook? Comment here.

Specifically, the video draws on an infamous quote from Schmidt in which he said that if you have something you don't want anyone to know, maybe you shouldn't be doing it in the first place. Here's the video:
 
 
Consumer Watchdog President Jamie Court writes on the organization's InsideGoogle blog:
 
Do you want Google or any other online company looking over your shoulder and tracking your every move online just so it can increase its profits? Consumers have a right to privacy. They should control how their information is gathered and what it is used for.
 
This avatar-style animation video was created to draw attention to Google CEO Eric Schmidt’s lack of regard for our online privacy. 
 
S

AP Updates Attribution Guidelines, Links Not Mentioned

The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes.

Is the AP asking its reporters to do what it has frowned upon in the past? Share your thoughts.

The guidelines apply to AP reports in print, broadcast, and online news, and stress the importance of giving proper attribution to other publications that break stories.

"We should provide attribution whether the other organization is a newspaper, website, broadcaster or blog; whether or not it's U.S. based; and whether or not it's an AP member or subscriber," writes Oreskes. "This policy applies to all reports in all media, from short pieces, such as NewsNows and initial broadcast reports, to longer pieces aimed at print publication."

Associate Press updates guidelines Oreskes says attribution doesn't have to be at the beginning of a story, and that sometimes it can be two or three paragraphs down.

"If some information comes from another organization and some is ours, we should credit ourselves for what's ours and the other organization for what's theirs," he writes, adding that if material from another source turns out to be wrong, that will be cited in corrections later. (emphasis added)

The AP is one organization that has famously expressed disdain with blogs in the past (ones that quoted AP stories and gave credit), and was cited among various other publications earlier this year by Danny Sullivan as one that failed to credit where it got its information (most likely



ABC Opens New Online Store With CafePress

ABC and CafePress have introduced a new ABC Online Store where of fans of the TV networks shows will be able to buy official merchandise along with merchandise designed by other fans.

CafePress technology will allow visitors to the site to design their own t-shirts, posters, water bottles and other custom products. These fan-designed products will live alongside official merchandise in the ABC Online Store.

ABC-CafePress

“In keeping with ABC’s ongoing commitment to technological innovation, we sought a merchandising solution that would fully leverage the power of the internet to significantly enhance and deepen our relationship with the ABC viewer,” said Mia Rondinella, VP of Business Planning & Development at ABCEG.

“Embracing the voices and enthusiasm of our fans is very important to us. Of equal importance to us was the ability to incorporate the latest in supply chain optimization technologies to enable us to more nimbly execute our retail strategy,” “We selected CafePress based on its proven experience engaging and monetizing mass consumer audiences online.”

This new arrangement expands upon a licensing agreement announced earlier this year which allowed fans of selected ABC television shows to design and sell authorized show merchandise on CafePress.com.
 

 


Facebook Testing Feature That Would Make it More Valuable for Search

AllFacebook has discovered that Facebook is now testing showing all liked news articles in its search results. This would obviously be a significant move as the company competes with Google. Nick O'Neill writes:

Additionally, the results for searches now shows the results from all around the web based on two things: the number of likes and the number of friends who liked that object, most likely leveraging some of the technology shown in their recently approved patent. We first received reports of these search results showing up earlier yesterday.
 
The search results have now become dramatically more relevant with the inclusion of recent news articles, something that previously wasn’t accessible via Facebook’s open graph search results. Currently, the search results only appear within the drop down from Facebook’s search box, however I’d assume that this will eventually shift to Facebook’s search area, which has yet to undergo a significant overhaul.
 
Facebook has a lot going on as usual. It was also discovered that the company is testing a subscription feature. This could end up being another key element. The feature would provide alerts to users when someone they are subscribed to makes an update. This could make Facebook infinitely more valuable as a news tool. 
 
If Facebook can improve its search on top of that, it's going to do something for its search market share. Nobody's saying it's going to overtake Google in search, but we could start to see it take away some of the searches that would otherwise have gone to Google (or another search engine), simply based on how much time people are already spending on Facebook. 
 
It's something to keep an eye on, at the very least. What do you think? Comment here

Apple's Ping Draws a Great Deal of Criticism

Apple's Ping social network, which the company launched as part of the new iTunes 10, has drawn a big mix of excitement and criticism. While most seem to agree that the concept beind Ping is a pretty good idea (social network-meets-music-buying) it's not exactly the seamless experience one might hope for.
 
Let's take a look at some points made around the Blogosphere.
 
Erick Schonfeld at TechCrunch says, "The biggest problem I have with Ping is that it lives in iTunes. Not only does it live in iTunes, it is isolated there. iTunes is not social. It is not even on the Web. And Ping doesn’t communicate with any other social networks. I can’t see people’s iTunes Pings in Twitter, Facebook, or anywhere else. While Ping does make iTunes itself more social, the problem is that I don’t live in iTunes. It is a store. I go in to buy stuff and get out as fast as I can. I am not sure Ping is going to make me want to hang out there more."
 
WebProNews blog partner Bruce Houghton, who writes for the blog HypeBot, says, "Say what you will about iTune's new social network Ping, but it's going to be a great place to market music.  So imagine the frustration of the many indie artists - many of who are selling music on iTunes - when they learned  that there was  no obvious way to create an an artist profile in Ping."
 
"We asked Apple to explain and just heard back from a spokesperson that 'artist profiles were launched by invitation, but we'll keep adding more and more.'  No information was provided on who is handing invites or what criteria they are using," he adds.
 
Mashable founder Pete Cashmore says in a CNN piece, "iTunes Ping is a worthy concept: By adding social interaction to the music-buying experience, Apple could see a significant increase in sales, and artists could form a more direct connection to their fans. But until the majority of artists are able to create official

How Will Bit.ly Work with Twitter's Link Wrapping?

Besides hinting at new features and talking about user stats, Twitter also made a couple announcements this week. One is that all Twitter apps use OAuth. The other is that it will start tracking every t.co link users click. This is Twitter's own default URL-shortener. 

Twitter sent an email to users saying, "In the coming weeks, we will be expanding the roll-out of our link wrapping service t.co, which wraps links in Tweets with a new, simplified link... When this happens, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL."

"When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. We hope to use this data to provide better and more relevant content to you over time."

This may be a good thing for users from a security standpoint. Symantec says that short URL spam and phishing attacks are rising sharply. "With the announcement that Twitter will be rolling-out its own short URL service, many malicious attacks through this route will be thwarted," says Amanda Grady, Senior Analyst at Symantec. "Through Twitter's added analysis, they will be able to check if the short URL is directing users towards a site with malware and alert them in advance. This should reduce phishing attacks on Twitter accounts and prevent criminals from directing users to infected websites.

 What about other URL-shortening services? Well, Bit.ly Twitter's old favorite, has posted an update on the matter. "Following this week's OAuth and apps announcements, some of our users have inquired about how bit.ly will work with Twitter's new link-wrapping service," says Bit.ly's Matt LeMay. "Link-wrapping will enable Twitter to collect traffic data and block spam, but it will not interfere with bit.ly analytics, bit.ly Pro custom domains, or bit.ly Enterprise usage — you will be able to shorten, share and track links with bit.ly exactly as you do now."
 

Bit.ly custom domain

Google Adds Multiple Addresses to Mobile Ads with Location Extensions

Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. 
 
The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. 
 
"Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in store sales," says Google Mobile Ads Product Manager Surojit Chatterjee. "For instance, if a potential customer is looking for a wireless communications store like Sprint, an ad within GMM can display all Sprint locations near them. This not only delivers a relevant search experience, but also enables customers to visit the closest and most convenient Sprint store location.
 
Mobile Location Extensions
 
AdWords will display a clickable banner to users with the option to show all locations for the business. This is based on the user's search and location signals. When they click "show all", the map will display just the locations of the business. Some businesses will be able to use their logo as their icon
 
When a user clicks a location, they'll get more details about the business, like ad text, directions, click to call, and a link to the site. 
 
As an advertiser, to use the feature, you must be a primary business owner and enable location extensions in Google Places. Campaigns must target iPhone and other "high-end" mobile devices with full mobile browsers. You'll be charged when users click on the website URL or the phone icon.

Google Updates Privacy Policies

Google announced that it is updating its privacy policies to make them simpler. They don't appear to have any changes involving CEO Eric Schmidt driving around neighborhoods in an ice cream truck, luckily.

Google isn't actually changing any of its privacy practices. It's just trying to make the language more understandable. Google Associate General Counsel Mike Yang outlines the updates:

  1. Most of our products and services are covered by our main Google Privacy Policy. Some, however, also have their own supplementary individual policies. Since there is a lot of repetition, we are deleting 12 of these product-specific policies. These changes are also in line with the way information is used between certain products—for example, since contacts are shared between services like Gmail, Talk, Calendar and Docs, it makes sense for those services to be governed by one privacy policy as well.
  2. We’re also simplifying our main Google Privacy Policy to make it more user-friendly by cutting down the parts that are redundant and rewriting the more legalistic bits so people can understand them more easily. For example, we’re deleting a sentence that reads, “The affiliated sites through which our services are offered may have different privacy practices and we encourage you to read their privacy policies,” since it seems obvious that sites not owned by Google might have their own privacy policies.

    In addition, we’re adding:
  • More content to some of our product Help Centers so people will be able to find information about protecting their privacy more easily; and
  • A new privacy tools page to the Google Privacy Center. This will mean that our most popular privacy tools are now all in one place.

Location-Based Advertising To Reach $1.8 Billion

Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets.

Neil-Strother “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.”

Location-based ads are enabled by three sets of technologies: GPS, Wi-Fi, and Cell-ID (location determined relative to mobile phone transmitters.) The most successful campaigns, according to ABI, use a mix of some or all of these, depending on the product or service, the region, the consumers, and the location accuracy required.

New location-based services are springing up, catering to mobile shoppers. Some are “check-in” services such as Loopt, Gowalla, Foursquare, and Facebook with its Places, for consumers who are willing to “self-identify.” Others, such as Shopkick, use an iPhone app to reward shoppers just for visiting certain stores.

“Some might be put off by the ‘Big Brother’ aspects of this,” says Strother, “but it’s really about the value-exchange: if you care about getting discounts or being rewarded for shopping, is the value-exchange high enough so that you’ll accept having your whereabouts known to these companies in return for the benefits?”
 

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